Dr. Ritu Yadav

Educational Qualification:

AREA OF INTEREST: Micro economics; Macroeconomics; Managerial Economics; Research Methodology; Human Resource Management; Production Management
EXPERIENCE: 5 years
Specialization: Economics; Human Resource & Finance

RESEARCH PUBLICATIONS :    Yadav, R., Prakash, C., Singh, A. and Aarti (2022). An Empirical investigation of the Higher Educational Institutions’ Attractiveness as an Employer. South Asain Journal of Human Resource Management. DOI: 10.1177/23220937221078118 (Scopus Publication, In press)
· Yadav, R., Prakash, C., Singh, A. and Yadav, K. (2021). Modeling the Entrepreneurial Intention among business Students. Pacific Business Review International, 14(3). (WOS publication)
· Yadav, R.,Saini, C., and Shankar, K.T. (In Press). An empirical study of job aspirants’ perception towards e-recruitment practices. International Journal of Public Sector Performance Management. (SCOPUS Publication)
· Yadav, R., Prakash, C., and Kadyan, S. (2021). Effect of the price drop on customer’s perceived evaluation across selected product categories. Journal of pricing and revenue, 20(2).(SCOPUS, ABDC Publication)
· Rathee, V. and Ritu (2015). Impact of employer branding on employees’ attitude. Indore Management Journal, 7(2).
· Rathee, V., Yadav, R. , Prakash, C. (2018). New perspective of employer branding: A study among potential hires. Assemblage: An Anthology of business and Management Research.
· Rathee, V. & Yadav, R. (2018). A study on recognizing the role of employer attractiveness for hiring quality talent. International research journal of Business and Management (IRJBM), 11(1).
· Rathee, V. & Yadav, R. (2018). An empirical investigation of relationship between gender and employer attractiveness in banking sector. World Wide Journal of Multidisciplinary Research and Development. 3(11).
· Rathee, V. & Yadav, R. (2018). Financial Performance and Corporate Reputation: AID for employer brand development. World Wide Journal of Multidisciplinary Research and Development,4(2).
· Rathee, V. & Yadav, R. (2018). Changing dynamics of talent acquisition. Journal of Marketing strategy, 6(1).
· Rathee, V. & Yadav, R. (2017). Role of women entrepreneurs in economic empowerment of rural areas. International Journal of emerging research in management & technology, 6(12).
· Rathee, V. & Yadav, R. (2017). Perception of customers towards service quality: A study of digital banking practices. International Journal of Management, IT & Engineering, 7(10).
·         Rathee, V. & Yadav, R. (2017). Impact of employer brand determinants on potential hires’ job pursuit intention. International Research Journal of Management and Commerce, 4(12).
·         Rathee, V. & Yadav, R. (2017). Researching on improving organizational performance through employer brand.EPRA International Journal of Economic and Business Review, 5(9).
·         Rathee, V. & Yadav, R. (2016). Spirituality at workplace: An essence for the business. International Journal of Research in Management, Economics and Commerce, 6(9).
·         Yadav, R. (2015). Role of Bhagavad Gita in Current Business Environment. Golden Research Thoughts Journal, 4(8).
·         Yadav, R. (2014). Employer Branding: A Strategic Tool for HR. International Journal of Engineering Research & Management. 01(8).
·         Yadav, R. (2014). Micro, Small and Medium Scale Enterprises: A Contributor for the Development. International Journal of Engineering Research & Management, 01(8).

CONFERENCE, WORKSHOPS & WEBINARS · Attended one week workshop on “Analytical Techniques for Research” organized by Department of commerce, M.D. University, Rohtak from 13-19 Feb., 2014
· Attended one day workshop on “Computing Skills in Management” organized by Institute of Management Studies and Research (IMSAR), M.D.University, Rohtak on 18 Oct., 2014
· Attended two-day workshop on “Personality development, Communication Skills and Resume Writing” organized by IMSAR, M.D. University, Rohtak from 2-3 March, 2012.
· Presented Research paper “A study of influence of different variables on online shopping” in National conference on HSB 9th Annual National Conference on Business and Management organized by Haryana School of Business, GJUS&T Hisar.
·         Presented Research paper “New perspective of Employer Branding: A study among potential hires” in National conference on HSB 10th Annual National Conference on Business and Management organized by Haryana School of Business, GJUS&T Hisar.
·         Presented Research paper “A study of Quality of work life from the perspective of employees” in International conference on Changing global business environment organized by Faculty of Commerce, Management and Hospitality, IGU, Meerpur, Rewari.
·         Presented Research paper “Relevance of Ambedkar’s thoughts for current business practices” in National seminarian Redefining Ambedkar’s in contemporary India: Issues and Challengesorganized by Centre for Dr. B.R. Ambedkar Studies, Kurukshetra.
·         Presented Research paper in “Role of Financial Performance of an organization for developing Employer Brand” National conference on Emerging Issues in Financial Sector in India organized by Institute of Management Science and Research, MD University, Rohtak
·         Presented Research paper “Student’s attitude towards self- employment practices” in International conference on Startup India recipe for inclusive entrepreneurship and innovation: Issues and challenges organized by Institute of Management Science and Research, MD University, Rohtak.